To Begin
Role: Brand Designer
Skills: Brand design (Channel logo, Youtube banner, Episode thumbnails), Podcast technology experience
Team: Anna Miller, Emily Elmer, Heath Wheeldon, Eli Woodson, Kenyon Proby
Tools: Illustrator
Scope: January - February 2023
Project Brief
My team was tasked to create a standout idea for a Diablo IV launch campaign/activation that breaks through culture, exciting both non-players and seasoned adventurers, while reestablishing Diablo’s position as one ofthe greatest gaming franchises of all time.
Our Take
Create a podcast that will cater to potential new players through the experiences of avid Diablo players.
64% of generation Z consume podcasts and 32% listen weekly or more. With that data in mind, the team believed this will be a fresh and unique concept to promote the game.
Check it out here: https://www.youtube.com/@Official_PauseCast
The hosts, Eli and Heath, with avid Diablo Players
Day 2– Testing equipment
Go team!